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With our knowledge, experience and careful planning, we can help you turn your current success into a lifetime of financial security.

Our goal as business managers is to provide you with a financial plan for your future, as well as handle your current needs such as paying your bills and collecting your receivables.  We take care of everything from cash flow, budget analysis, tax planning and compliance, and wealth management. Additionally, we can supervise your banking and credit relationships, find insurance coverage that’s best for you, assist with your medical claims, and can even help you secure a mortgage.

The financial decisions you make now can have an impact on you in the future. At ABMG, we can help guide you throughout your career to help you meet your financial goals and set up your long-term financial independence.

  • Case Study 1
  • Case Study 2
  • Case Study 3

In 2004, New Balance Athletic Shoe Inc. was the third largest athletic shoe manufacturer in the US. With its unique set of philosophies that included an “endorsed by no one” stand, retention of 25% manufacturing in the US, and a middle-aged customer segment as its primary target customers, the company was the only company to grow during the stagnated shoe industry in the mid 1990s. Despite huge advertising expenses and celebrity endorsements from the major players such as NIKE, Reebok and Adidas, the company grew and gained market share in the highly competitive athletic shoe industry. This case discusses the survival and growth strategies adopted by New Balance.

The background of this case is set with the Beijing Olympic Games 2008 which were recently held in China. The case focuses on the multinationals’ sponsorship of the Games as a lucrative marketing opportunity to expand their reach in the Chinese market. The companies which became official sponsors of the Games faced protests by the Chinese masses due to human rights issues in Tibet, and the earthquake in Sichuan province in China. The main focus of the case is the contribution of sponsors towards the Olympics in Beijing, and the challenges faced by them in China due to the country’s domestic scenario. The case also highlights the aspect of ambush marketing which is a major problem for sponsors, and the steps taken by the Beijing Organising Committee for the Games to protect its official sponsors from ambushers.

Under Armour, the sports clothing and accessories company founded by Kevin Plank in 1996, made football t-shirts, designed to maintain body temperature and enhance performance of players. By 2006, the company had generated revenues of $467 million. In May 2008, Under Armour decided to extend into the sports footwear segment by launching performance training footwear and introduced innovative products in spite of the global economic downturn. This brought Under Armour into direct competition with leading players like Nike, Adidas and Reebok. In addition, Under Armour planned to tap markets like Europe and Asia. The company grew by 41% in 2007 compared to 53% in 2006. But, Under Armour’s penchant for innovation to weather the global economic downturn and sustain its growth, especially in the US remained to be seen.


ABMG’s principle mission is to provide each and every client with a customized and comprehensive plan and information to provide the best possible solutions.


At Artist Business Management Group clients benefit from decades of services with Palomar Tax at your side for each step of the way.


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